The term 'guerrilla marketing' was coined near the end of the 20th century. It was inspired by guerrilla warfare and relates to using unconventional tactics like using word-of-mouth advertising and grassroots marketing.
Guerilla marketing is a form of marketing that doesn't rely on traditional, big-budget advertising. Instead, guerilla marketers use unconventional tactics to create buzz about their product or service. This includes guerrilla marketing at trade shows, guerrilla events, and guerrilla advertising.
In the digital age where people are bombarded by messages and ads all day, a guerilla marketing strategy can be an effective way to reach people who might not otherwise be exposed to their brand's message. The main goal of this strategy is to create noise around their product or service through media outlets that wouldn't normally cover their target market to generate some buzz. For instance, if a company wants to promote ready for occupancy condo units, strategizing on how to curate contents that can be released on online platforms, such as blogs, vlogs, videos, or photos, will be an effective way to promote it.
They work on the idea of using paid ads to generate leads and sales while they use more organic channels like content creation to build a brand. For example, if a company is making laundry detergent, they might want to allocate some time for creating content that promotes their product among mothers who care about the health of their family’s clothes. The same is through with company that sells condo units, they might want to curate contents that would encourage people to shift or choose condo living or buy ready for occupancy condo units.
Guerilla marketing is gaining popularity because people are seeing its true potential. It has gotten to the point that even big companies are hiring guerilla marketers to help with their marketing campaigns. While guerillas have been around for a very long time, they were in the past used only by smaller businesses and startups. Now, companies of all sizes are using them as a way to gain more exposure for their business without having to spend a lot of money on advertising.
It would be hard for any company to start a complete guerilla campaign for a niche market all at once. However, there are some things they can do right now as an entrepreneur and business owner that will help them get started on their guerrilla marketing campaign down the road.
Some potential ways for businesses to increase trust and reach with their guerilla marketing strategy include the following:
Use social media
Using social media is one of the quickest ways to build a community around the business. Start by posting about the brand on your LinkedIn profile and Twitter feed. When it comes to social media marketing, businesses need to follow the right strategies to reach out to their target audience. For instance, one of the most popular social media tactics that businesses can use is the strategy that involves taking advantage of trending hashtags and content that already exists on social media platforms.
Consider podcasting or blogging
Podcasts have been gaining popularity in recent years in the era of digital content broadcasting through different mediums including digital audio files, video, text, and images which can be shared on social networks like Facebook, Instagram, or YouTube
Getting creative with content
Content marketing is an essential aspect of any marketing strategy. It's an opportunity to inform, educate, and persuade people into action. The key is to create engaging content that will make their audience want to consume it and share it with their network.
Things to remember when it comes to implementing a guerilla strategy:
Find the target market and build a relationship with them.
Target market is a term often used in business. It refers to the person business owners are trying to sell their product or service to. If they’re marketing in a specific region, their target market is the potential customers who might be interested in purchasing their product or service. A good relationship with the target market could help them increase sales and grow their business in the long run.
Use social media where the target audience hangs out.
A social media presence is an important part of any marketing strategy. It can be used to build the brand and connect with the customer base. The key to success in social media marketing is building a community that shares its goals and values while interacting regularly with them.
Bring the pitch to the people that they want to hear it from.
Pitch is a term for an idea or business proposal. A pitch can help improve their company or brand's bottom line. It's important to consider how to create a new product or service, what their target audience is, and the overall market they want to enter before writing the pitch because these things will help determine how successful it will be.
Use creative tactics that make an impact on their audiences, such as contests or giveaways.
A smart way to generate positive ROI (Return on Investment) is to use creative tactics that make an impact on their audience. The most obvious tactic is through contests and giveaways.
Keep the message fresh by exploring different marketing approaches and using new social media platforms regularly.
Marketing is constantly changing. They need to be able to adapt to the latest trends in order to succeed in this competitive industry. For example, if people watch more vlogs now about home tours, the company that sells ready for occupancy condo need to take advantage of the trend and make content similar to the trend. Let people know the brand by making some noise. Brands need to stay relevant, hence, they need to keep their content fresh.
Guerilla marketing should be used sparingly with the intention to create a long-term impact on their target audience. It is best suited to companies who do not want to overspend on marketing campaigns and are looking for something that can help build up their brand in the long term.
Guerilla strategies may not be effective for every business, but it is worth trying them out to see what works for their company.
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For more information on Vista Residences, email [email protected], follow @VistaResidencesOfficial on Facebook, Twitter, Instagram, and YouTube, or call the Marketing Office at 0999 886 4262 / 0917 582 5167.
