Here's why the future of real estate looks bright in 2024

Jan 29, 2024

2024 is a very promising year for the Philippine real estate industry and with this prediction in mind, this article will justify the positive insight with factors and marketing trends as to why our real estate sector looks bright this year.

Keep reading for an in-depth analysis of the optimistic future of real estate property investments in the Philippines.

The Real Estate Industry in the Philippines: a 2023 Recap

The Philippine economy's real estate market is extremely lucrative and contributes significantly to the gross domestic product of the whole country.

To give a brief recap of the 2023 real estate trends, it reflected a combination of innovation, adaptability, and resilience. Affordable housing projects, flexible workspaces, regional expansion, environmental initiatives, and digital transformation have all emerged as defining real estate trends that will influence the real estate industry's direction going forward. The housing market for Philippine real estate for 2023 is starting to show signs of revival amid an overwhelming economic expansion and the current situation of the real estate market has seen significant changes in both the residential and commercial sectors. Thanks to last year’s housing trends, The Philippine real estate sector has a bright future ahead.

The Future of Real Estate in the Philippines

2024 is expected to bring about significant changes in the real estate sector of the Philippines, thanks to important factors such as the country's increasing urbanization, technology advancements, infrastructure development, strong sustainability movement and strong influences from society.

Here’s why there’s a bright future ahead of us when it comes to real estate this 2024.

Thriving Philippine Economy

A significant factor in the country's real estate boom is the population growth and the flourishing Philippine economy.

Encouraged by the remarkable recovery of the Philippine economy in 2023, the real estate industry is bursting with renewed confidence. Notwithstanding the difficulties the country has faced in recent years, such as the COVID-19 pandemic, there is still no question that the economy of the nation will be strong in 2024. The Philippine economy is viewed as a representation of the country's expanding potential in several industries. There is now more interest in real estate investing due to government stimulus programs and low interest rates.

Increased International Support

The continuous influx of foreign capital is contributing to the upward trend of real estate properties in the real estate market.

As a result of the Philippines' outstanding potential demonstrated in recent years, the World Bank has committed to supporting the Philippines' overall growth and has granted support to the country--this includes plans for increased government infrastructure, which should stimulate economic growth and open up opportunities for Filipinos. In addition to government and commercial infrastructure, there is also a distinct demand these days for residential real estate. Because of the country's attractive currency rates as well as the Filipinos' well-known kindness to its tourists and visitors from abroad, neighboring countries are also beginning to purchase residential and commercial properties here in the Philippines.

Home Buying in Real Estate 2024

2024 is a wonderful year for Filipinos to buy a property because of the favorable outlook that Philippine real estate is experiencing.

As a direct result of the COVID-19 pandemic, real estate transactions were quite difficult in previous years. Because there were fewer or no onsite activities, it was particularly terrible for specific real estate markets, such as residential and commercial assets. But now that the lockdown has lifted and things are now going back to the usual, homebuyers are being encouraged to begin their search for a place in 2024 by real estate analysts and experts.

Predicting the Real Estate Market for 2024

It is both essential and helpful to a real estate investor to have knowledge of the sector's housing market trends and forecasts that will impact the Philippine real estate market in the coming years, and this knowledge would be of great advantage to homebuyers and real estate investors.

A Tech-Powered Real Estate Journey

By 2024, the real estate industry will likely be much more technologically advanced, and smart homes may become the new standard as technology is incorporated more and more into everyday life.

There appears to be a shift occurring in the housing market as technology develops, affecting everything it comes into connection with. Given that technology is influencing consumer expectations and buyer demand, it is important for investors to keep a close eye on developments in this area of the real estate market. They will provide immersive experiences via digital platforms, making it easy and comfortable for potential buyers to explore houses from a distance. Additionally, a lot of people use websites that are AI-driven, which use algorithms to help purchasers identify properties that fit their interests. In order to fulfill the expectations of tech-savvy buyers, new real estate professionals and agents need to be well-versed in smart home technologies, security systems, and IoT devices.

Household Sector Organization

Due to shifting customer preferences, the residential segment of the Philippine real estate industry continues to flourish.

Consumer preferences have changed as remote employment has become more common. It is expected that the trend of people relocating to metropolitan areas in search of work and education would continue. In order to accommodate remote work arrangements, many purchasers are now looking for residences with designated home offices or flexible living areas. Large, multipurpose homes that support remote work arrangements and amenities that support well-being are expected to fuel the market. Real estate developers are anticipated to refocus their efforts on coming up with innovative housing solutions that satisfy these constantly changing demands.

Transformation of Commercial Real Estate

It is anticipated that the commercial property market would undergo transformation and make a comeback.

Office buildings, stores, and mixed-use complexes are seeing a rise in confidence as the pandemic's effects are progressively decreasing. The boundaries between work and home are becoming hazier due to remote working, so the Philippines' commercial real estate market is expected to change and grow in the next few years. Conversely, office and retail spaces come with hybrid models for remote work. In the meantime, the steady expansion of e-commerce has created a demand for industrial buildings such as warehouses. Future technological and sustainable advances will have an impact on commercial real estate, resulting in workplaces that are consumer-focused and modern, flexible work environments.

Green Initiatives and Sustainability

According to a recent Nielsen survey, 81% of worldwide customers strongly favor businesses that have environmental improvement goals.

Sustainability remains a key component of the Philippine real estate sector. Homeowners in 2024 will prioritize energy-efficient construction and environmentally beneficial features and businesses are becoming more aware of environmentally friendly real estate development in the current economic environment–this will prompt the need for sustainable living spaces to increase. The industry is expected to see a rise in green building projects that put an emphasis on energy efficiency, green areas, and eco-friendly design. In order to meet the growing demand for environmentally conscious properties, real estate property developers also intend to use sustainable methods.

Adaptivity and Resilience

The resilience of the Philippine real estate market in the face of hardship is commendable.

Stakeholders in the industry are well-positioned to demonstrate flexibility as it recovers from global shocks by using creative approaches to deal with changing customer preferences and market dynamics.

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