At the onset of the pandemic, we can do anything right at our fingertips. From grocery shopping to complete our kitchen needs to furnishing our place to achieve our desired condo design. Even acquiring new knowledge can be done at the comfort of our own home!
As transactions and activities pivot to the online setup, it is worth one’s time to become aware of the processes and strategies that are commonly used by marketers and users alike. Whether you’re a student, unemployed, or an entrepreneur, the digital marketing tools and skillset can be advantageous and lucrative for the current and changing situation.
Learning to become a marketer has been made effortless and comfortable now in the digital age. Different resources are available to help aspiring marketers keep up with the latest trends and learn the fundamentals of marketing. Here are some skills that can be learned at home:
Copywriting
Copywriting is all about persuasion. This is more proactive from blog writing and technical writing because the copy should entice and generate engagement and interaction. The text should be written to capture the attention of the target audience and at the same time, communicate the value of the brand and inspire action. All of these should be achieved within a limited number of words and space.
Search Engine Optimization (SEO)
Search engines are vital for any business. Whether customers are seeking best practices for condo living, properties in the metro, or comparing features of a condominium, they would use search engines to help them make their decision. SEO is a highly technical skill that requires a grasp on the production and promotion of useful content, an eye for building useful listings, and creativity in effectively structuring different websites or social media pages.
Pay-Per-Click (PPC)
Using SEO will bring benefits over time. However, it can take a while to establish its presence. To gain more visibility, pay-per-click is the way to go! For every click the ad will receive, there would be equivalent money that will be paid. Keep in mind that paying more does not mean showing up more, relevance and quality is always a factor. It is important to know how to allocate and balance the budget, to be aware of which keywords to target while using the best medium to advertise. Pay-per-click is applicable, not only for search engines, but also in social media, websites, and even mobile and desktop apps!
The email has been around for decades and so, one of the most effective digital marketing strategies there is. It can be used to engage buyers, build customer loyalty, send business updates, and offer exclusive deals! Many possible things can come about email marketing. Certainly, good email marketing skills can help give more valuable insights and as well as achieve business goals.
Conversion rate optimization (CRO)
Copywriting, search engine optimization (SEO), pay-per-click (PPC), and email marketing are all essential and can bring lots of traffic to the website! The most essential part is converting visitors to buyers and conversion rate optimization accomplishes that goal. Here, analyzing data will come in as well as being familiar with page elements that can influence conversion. Terms like engagement metrics and elements such as copy, layout, button colors, speed, and site structure and navigation will come up occasionally.
All these skills can be learned at home! It’s that easy. An important thing to remember is to consult other experts, research on different websites, and study all the materials you have. It's never too early – or too late – to learn. The sooner one gets into that study groove, the more digital marketing skills one can acquire! Some tips in studying efficiently are to plan time to study, to know one’s learning style, and to pick a location where to study. The best place to study is where there are no distractions and can give optimum concentration.
These are some marketing skills that you can learn to help boost the sales of your company.
Vista Residences is a developer of condominiums and a part of Vista Land & Lifescapes, Inc. They offer occupancy and pre-selling condominium projects all around the Metro – Makati City, Mandaluyong City, Pasig City, Taguig City, Quezon City, and the City of Manila. It is also located in Baguio City, Cebu City, and Cagayan De Oro City. Moreover, their smart and quality condominiums are designed for all condo living types and condo designs there is. They are also strategically located within premium universities and business districts. All types of families and individuals surely have a place to be in Vista Residences.
Wishing to unwind at the mall after a whole night of studying? Vista Residences is ready for occupancy and pre-selling projects in Ortigas. The Currency in Ortigas Center, Pasig City is within walking distance to one of the biggest malls there is in the Metro. On the other hand, the Cerritos Residences in San Miguel, Pasig is a great choice for families and individuals who are smart with money. It is within the business district and prominent schools, and it also has different dining and shopping options – these are all minutes away from the residence!
Longing for the wide horizon view in your 5-minute study breaks? The pre-selling project Courtyard in Taguig City is the best option for you. Contemporary, private, sophisticated, timeless, and with a great view – residents will indeed get the full experience at the best price. Even better, it is only a 15-minute walk to Bonifacio Global City.
Looking for a cold location to be able to study more efficiently? There is also a pre-selling project Brenthill in Baguio. This ten-story vintage architecture style tower has a function hall for guests and an inner garden atrium to relax in. On the other hand, the Canyon Hill pre-selling project has different functional units such as the gym, and game room and is near tourists spots - the Wright Park and the Mansion! It is the coziest place to lounge if you want a change of view after hours of studying.
Living in Vista Residences allows its residents to be comfortable and efficient as everything is just walking distance or is a few minutes away from the property. Vista Residences also prioritizes the comfort and safety of its residents with its project features and amenities that they have. This includes its multi-purpose rooms, 24/7 and CCTV monitoring. All are designed to the needs of its residents, which makes their condo living a great investment.
For more information on Vista Residences, email [email protected], follow @VistaResidencesOfficial on Facebook, Twitter, Instagram, and Youtube, or call the Marketing Office at 0999 886 4262 / 0917 582 5167.
